Creating textures and materials is a key component for great looking CGI images. Lighting and composistion are crucial too, however, without the right 'finish' a product can look flat and unrealistic.
We gave ourselves a challenge of making a set of low poly toy soldiers look awesome using only simple lighting and framing. We put a tremendous amount of effort in to producing great textures and materials, focusing on isolating the soldier from the studio background and highlighting the gun. We love the results, what do you think?
The beauty with CGI is, if you can imagine it, chances are you can produce it!