Title: Laz The Lion
Agency: Lazada In-house
Client: Lazada
Role: Creative Direction.
Whilst co-leading the regional creative team of South East Asia's e-commerce giant Lazada, Lee collaborated on many projects. The one with the most reach was the Laz The Lion sticker we created for the social media app Line, in Thailand.
Upon receiving the brief, Lee immediately hired an in-house illustrator to initially develop various characters. Once we had a rough selection of characters across many forms, we canvassed Lazadas staff for feedback and direction.
Laz The Lion was a clear winner, & this was the character that we developed with external creative agencies in Bangkok.
In its first 24 hours, the character amassed 2.7 million downloads.
MORE WORK HERE
Ford Bronco 2022Unreal Engine
NIKE FOR YOUCINEMA 4D | REDSHIFT
NIKE GLASSCINEMA 4D | REDSHIFT
NOTHING Phone 2CINEMA 4D | REDSHIFT
The HoonicornUnreal Engine
Crocs X-RayCINEMA 4D | REDSHIFT
Tesla Model-X GalleryUnreal Engine
PORSCHE TAYCAN CROSS TURISMOUnreal Engine
VanMoof S3UNREAL ENGINE
Ford Bronco MK1 - CGI StudioUnreal Engine
Rimowa-MonclerCINEMA 4D | REDSHIFT
Hyundai Ioniq 5Unreal Engine
KIA - Mission To MinervaUnreal Engine
Audi eTron GTCINEMA 4D | REDSHIFT
HYUNDAI N VISION 74Unreal Engine
Beats HeadphonesUnreal Engine
Just For KicksUnreal Engine
Commercial PhotographyPhotography
Automotive PhotographyPhotography
Lazada-Meet The TeamCreative Direction | Photography
noah-naimaPhotography
Portrait PhotographyPhotography
Ford Custom TransitArt Direction | Photography
SERVICES
Creative Direction
Visual Concept Development
Art Direction
CGI
Motion Design
Photography
CONTACT
Lee is based in London, UK. International projects are also welcome.