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NIKE FOR YOU

Motion Design,
Creative Direction.

Personal Motion Design Project to visualize the NIKE FOR YOU product.

The inspiration for this project came from a brief to visualize a factory production line. I went in the direction of 'what' a production line is and not 'how' it does it.

I imagined the NIKE FOR YOU production facility 'painting' the shoes with light, to create the one of a kind shoes.

It was actually lots of fun designing 24 original pairs of Air Force One's.

*This is a personal project, not affiliated with NIKE, the logos and shoes have been used to portray a personal idea. If you work for NIKE and wish for me to remove the logos / project, please message me, thank you.

Tools used, Cinema 4D / Redshift, After Effects and Photoshop.

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MORE WORK HERE

Portfolio

About

Studio Powers

Creative Direction, 3D Motion Design and CGI.

Feel free to contact Lee via email. e:hello[@]studiopowers.co